Annies Beauty
Project Brief
Annie’s Beauty & Aesthetics, a specialist beauty and aesthetics clinic, partnered with British Media Company to generate new client enquiries and increase awareness of their treatments.
The clinic wanted to attract more potential clients actively interested in aesthetic treatments while also standing out in a highly competitive industry. The objective was to create a lead generation system that could consistently bring in enquiries while using innovative marketing techniques to capture attention and build trust with potential clients.
Strategy & Execution
British Media Company implemented a digital strategy combining targeted lead generation advertising with AI-powered video content to drive an increase in bookings for the company.
We launched Meta lead generation campaigns designed to reach people interested in aesthetic treatments and drive enquiries directly from social media. To maximise engagement and conversion rates, we created a bespoke AI avatar specifically designed to represent Annie’s Beauty & Aesthetics within the advertising campaigns. This custom digital AI avatar p was used in video advertisements to clearly communicate the clinic’s treatments and brand messaging. By combining targeted advertising with a unique AI-powered video approach, the ads were able to capture attention quickly, build trust with potential clients, and significantly improve engagement and lead generation performance.
Results
The campaign successfully generated a consistent flow of enquiries while maintaining highly cost-effective lead acquisition, and continues to improve over time with lead cost constantly trending downwards.
By combining targeted Meta advertising with engaging AI video content, British Media Company created high-converting advertisements that significantly improved campaign performance. The AI video creatives helped capture attention and communicate the clinic’s services effectively, resulting in highly cost-efficient leads and a steady stream of new potential clients for Annie’s Beauty & Aesthetics.