Breast Reduction UK
Project Brief
Breast Reduction UK partnered with British Media Company to generate qualified enquiries for their breast reduction surgery services through targeted digital marketing.
The clinic was looking to increase the number of high-quality leads from potential patients researching breast reduction procedures in the UK. The goal was to attract individuals actively considering surgery, educate them through content, and convert interest into consultation enquiries using targeted advertising and a consistent social media presence.
Strategy & Execution
British Media Company implemented a focused digital strategy combining paid social advertising with consistent social media management to enhance the brands identity and generate enquiries.
We launched targeted Meta advertising campaigns designed to reach individuals actively researching or interested in breast reduction procedures. These campaigns were structured to drive enquiries while carefully optimising audience targeting, ad creatives, and messaging to maximise lead generation. Alongside paid advertising, we managed the brand’s social media presence, creating content designed to educate potential patients, build trust, and reinforce credibility within the aesthetic surgery space.
Results
The campaign delivered strong lead generation results while maintaining an exceptionally efficient cost per lead.
Through targeted Meta advertising and ongoing optimisation, British Media Company generated 175 qualified leads for Breast Reduction UK at an average cost per lead of approximately £2. The campaign achieved a 24% conversion rate, demonstrating the effectiveness of the strategy in attracting highly relevant potential patients and converting interest into consultation enquiries.