Non Ordinaire
Project Brief
Non Ordinaire, a UK-based aesthetics brand, partnered with British Media Company to support the launch of their IV drip services while building anticipation for their upcoming at-home microneedling kit.
The objective was twofold: generate qualified leads for the IV drip treatments through targeted paid advertising while simultaneously creating a pre-launch marketing campaign for the microneedling kit. The brand wanted to establish credibility in the aesthetics space while building excitement and early demand for the new product before its official launch.
Strategy & Execution
British Media Company implemented a multi-channel marketing strategy designed to generate leads while building brand awareness and anticipation.
Our team developed a structured digital strategy combining social media strategy, PPC advertising, email marketing, and landing page design. Paid advertising campaigns were launched to capture high-intent leads interested in IV drip treatments, directing users to optimised landing pages designed to maximise conversions. At the same time, we developed a pre-launch campaign for the microneedling kit using social media content and email marketing to build hype, educate potential customers, and collect early interest ahead of the official release.
Results
The campaign successfully generated high-quality leads at just over £1 per lead, which is well below the industry average, with a conversion rate of 28%. This was all done while positioning Non Ordinaire as a modern and innovative brand in the aesthetics market.
Through targeted PPC campaigns and strategic social media activity, British Media Company helped drive consistent lead generation for the IV drip treatments with an incredible cost per result, while also building early awareness and interest around the microneedling kit. The combination of paid acquisition, strategic content, and optimised landing pages allowed Non Ordinaire to capture demand and grow their audience ahead of the product launch.